The Dating List · for business

Partner handbook

The Dating List is a curated guide to kosher-friendly date spots that people open when they are deciding where to go this week; this handbook is the reference for businesses in it — what the guide holds, where you can appear, what each position costs, and what we report back.

The guide covers New York and New Jersey. Every figure on this page is read from the live directory rather than typed by hand, and refreshes hourly.

506

published listings in the guide

Towns
99
Categories
7
Regions
NY · NJ
As daters see it

The guide

Four surfaces carry every listing: the home hero, the ranked category list, the Discover row and the deals row. Those four names are used throughout this handbook, and they are the four things a partner can buy.

The Dating List home screen, with the hero card above the fold
Home screen. The full-width card at the top is the home hero — the first thing a dater sees.
Browsing a category on The Dating List, listings ranked in order
Category browse. Listings are ranked within a category; the first result is the category rank.
The Featured this week row on The Dating List
Discover. The “Featured this week” carousel is the Discover row; its lead card sits at the head.
The Current deals row on The Dating List
Deals. Live offers surface in the deals row and on the listing they belong to.
Contents

What’s in the guide

506 published listings across 99 towns in New York and New Jersey, reviewed one at a time.

The editorial standard

Every spot in the guide is read and approved by a person before it goes live. We would rather keep a short list that is right than a long one that is not, so the directory grows slowly, one trusted place at a time, and nothing is scraped or auto-generated into it.

We start with kosher-friendly places, because that is who this was built for — a specific community, planning real evenings, in the neighborhoods they actually date in. Listings are organized by category and by town, so a dater sees what is near them rather than what happens to be popular somewhere else.

Paid placements are labelled Featured or Sponsored beside the name, everywhere they appear. We do not blur the line between editorial and advertising: the guide is worth something to a partner only because daters believe what is in it, and that is the one thing we will not spend.

By category

Restaurants & cafés
246
Activities & experiences
157
Parks & outdoors
56
Shopping
17
Shuls
15
Tours
14
Shop
1

Published listings only. Applications in review are not counted.

Where you can appear

Placements

Four positions in the guide are for sale. Each is shot from the live app with the exact real estate ringed, so you are looking at the thing itself rather than a description of it.

Always labelled

Every paid position carries a visible Featured or Sponsored label beside your name, in all four places below.

Homepage Hero

$299/mo

The Dating List home screen with the Homepage Hero slot ringed
Homepage Hero — ringed on the app home screen
The position
A full-width feature at the very top of the app's home screen — the first thing daters see when they open The Dating List to plan a night out.
Where it sits
App home screen, above the fold, in the hero rotation.
Sold by
By the month, across the whole guide. One rate, no regional split.
Suits
Marquee venues and experiences that want the widest reach in the guide.

Category Top Spot

$199/mo

A category browse screen on The Dating List with the top-ranked position ringed
Category Top Spot — ringed at rank #1
The position
The top position in a category — Restaurants, Activities and the rest — in the regions you serve, so you are the first name daters consider.
Where it sits
Position #1 of a chosen category, in your New York and New Jersey regions.
Sold by
By the month, one category at a time. Priced per category.
Suits
Businesses that want to own one category in their area and reach daters who are already deciding.

Discover Featured

$149/mo

The “Featured this week” row on The Dating List with the lead card ringed
Discover Featured — ringed at the head of the featured row
The position
A premium card at the head of the Discover feed's featured row, where daters browse hand-picked ideas for their next date.
Where it sits
Top of the Discover “Featured this week” carousel.
Sold by
By the month, across the whole guide.
Suits
Spots with a strong photo and a clear hook that shine when they are browsed, not just searched.

Deal Banner

$49/mo

The “Current deals” row on The Dating List with the lead deal card ringed
Deal Banner — ringed in the Current deals row
The position
A highlighted banner on your listing that surfaces a limited-time offer — a date-night special, a complimentary dessert, a happy hour.
Where it sits
On your profile and alongside your listing in the deals row.
Sold by
By the month, per running offer.
Suits
Any partner running a promotion who wants to turn interest into a booking today.
Availability

What’s open

Most positions exist a fixed number of times. This is how many are running in the app today, and how many are not.

Capacity is set by us and can change. Category Top Spot is sold per category, so those positions exist separately inside each one. Deal banners are not rationed.
Homepage Hero
5 positions · 0 running today · $299/mo
5 open
Discover Featured
8 positions · 0 running today · $149/mo
8 open
Category Top Spot
2 positions per category · 0 running today · $199/mo
2 open
Deal Banner
No fixed limit · 0 running today · $49/mo
no fixed limit
Prices

Rates

Membership and placements on one sheet. A membership is what your listing can do; a placement is where it appears. A placement sits on top of any membership, including the free one.

Scroll the sheet sideways to read the rate column.

Membership tiers and placement rates
LineWhat it coversRate
Membership
StarterGet listed and reach daters actively planning dates.Verified listing on The Dating List · Basic profile (hours, links, photos) · Appears in search & category browsingFree
GrowthRich profile plus the full analytics you need to grow.Everything in Starter · Rich profile: gallery, menu & booking links · Full analytics dashboard · Monthly performance report$49/mo
ElitePriority support and included marketing placement credits.Everything in Growth · Included placement credits each month · Priority listing support · Early access to new placements$149/mo
Placements
Homepage HeroThe rotating spotlight at the top of the app's home screen — the most visible spot on the platform.One rate across the guide · 5 positions$299/mo
Discover FeaturedTop placement in the 'Featured this week' row on the home screen.One rate across the guide · 8 positions$149/mo
Category Top SpotRank #1 in a category (e.g. Restaurants) — the first listing daters see when browsing that type.Priced per category · 2 positions$199/mo
Deal BannerPromote a special offer as a disclosed deal banner on your listing and in the deals row.One rate across the guide · no fixed limit$49/mo

Everything here is month to month; there is no contract, and a membership or placement simply runs to the end of its paid period if you stop it. Prices are starting rates and may be refined at launch. Nothing is charged until we turn billing on, and we will tell you clearly before that happens.

Applications are open, and a person reads every one. Apply to be listed — it takes a couple of minutes and costs nothing.

Measurement

Reporting

Every partner gets a dashboard. This is the whole vocabulary it uses — what each number means, and what it does not. The web and iPhone breakdown is shown for every metric, so you always know which platform is driving a result.

Reach

Profile viewsEvery time a dater opens your listing.

Unique visitorsDistinct daters reached, not just raw views.

Web vs iPhone splitHow many came from the web app and how many from iOS.

What daters do next

The taps that signal intent — the ones that turn a listing into a booking, a visit, or a plan.

Website clicksTaps through to your site.

Booking clicksReservations started from your listing.

Menu clicksDaters checking what you offer.

DirectionsRequests for how to get to you.

Phone clicksCalls placed straight from the app.

Add to dateYou made it onto someone's actual plan.

SavesDaters bookmarking you for later.

List addsAdded to a dater's shortlist of options.

Placement performance

When you run a placement, it is measured beside your organic numbers rather than in a separate report.

Placement impressionsHow many times your featured spot was shown.

Placement clicksTaps on your featured placement.

Trends over timeEvery metric above, charted daily and weekly.

Over time

Every number is kept as a time series, day by day and week by week, so the effect of a new photo, a weekend, a holiday or a placement is visible as it happens. Growth and Elite members also receive a monthly performance snapshot by email.

What we do not promise

We count events inside the guide, and only those. We cannot see what happens after a dater leaves it, so we do not report bookings, covers or revenue: a tap on your booking link is counted as a tap, never as a reservation. Nothing is modelled, projected or extrapolated — every figure is a count of something that actually happened.

Listing

Two halves of the same job. Yours takes a few minutes; ours is the part that keeps the guide worth being in.

What you do

Tell us about your spot: the name, the category, the areas you serve, your hours, and the links daters need. It takes a couple of minutes, there is no cost to apply and no contract to sign, and no credit card is involved. Restaurants, bars, activities and experiences are all welcome, and a single venue or a whole group of locations can be run from one partner account.

Once you are live you keep the listing current — hours and availability, photos and gallery, category and tags, website, booking and menu links, description and highlights, contact and location details. Change any of it as often as you like. When you want more reach, add a placement; when you do not, stop it at the end of the month.

What we do

We read the application. Our editorial team checks the details, tidies the copy so the listing reads like the rest of the guide, and places you in the right categories and the regions you serve — human review, no auto-generated filler. When you are published you get a partner login, and daters find you in search, in category browsing and on the map.

After that we quick-approve every edit you make, usually the same business day; that light review is exactly why daters trust what they find here. We track and report the numbers above, and we label every paid position Featured or Sponsored, wherever it appears.

Coverage

New York and New Jersey, growing week by week and one trusted place at a time. If daters go on dates near you, you should be findable here.

View the guide

Terms

Listing, membership and placement terms are set out in full on the terms page.

Reaching us

There is no partner mailbox yet. The application form is the way in — anything you write on it reaches a person, and you can ask a question there without committing to anything.

Questions

How do I get listed?
Apply in a couple of minutes with your business details, the areas you serve, and your links. Our team reviews it, polishes the copy, and publishes your listing — then you get a partner login to manage everything.
Is it free?
Yes — the Starter tier is free, and there is no cost to apply or to get listed. You only pay if you choose to upgrade your membership for a richer profile and deeper analytics, or add a featured placement. And nothing is charged until we turn billing on.
How do edits work, and why do they need approval?
You can update your hours, photos, menus, links and description whenever you like from your dashboard. Each change is quick-approved by our team — usually the same business day. That light review is exactly why daters trust what they find here: every listing is verified by a person, not auto-generated.
What are placements?
Paid featured spots that increase your reach: the Homepage Hero, Discover Featured, Category Top Spot (rank #1 in a category), and Deal Banners for special offers. They are month to month with no long-term commitment. All four are catalogued above.
Are placements labelled?
Always. Every paid placement carries a visible Featured or Sponsored label right next to your name. We never disguise advertising as editorial — that honesty is why daters rely on The Dating List, and it is what makes a placement worth buying.
What areas do you cover?
New York and New Jersey, across 99 towns. When you apply you tell us the specific regions and neighborhoods you serve, and we place you accordingly so you reach the right daters.
Who actually sees my listing?
Daters who opened The Dating List specifically to decide where to go. They are planning where to spend an evening this week rather than window-shopping a directory, which is what makes a listing here worth more than a listing anywhere they are not deciding.
When does billing start?
Not yet. You can apply, get listed and set up your profile today at no cost. Paid memberships and placements are shown so you can plan, but nothing is charged until billing launches — and we will tell you clearly before that happens. Prices shown are starting rates and may be refined at launch.
How do I see my stats?
Every partner gets an analytics dashboard: profile views, unique visitors, the web vs. iPhone split, website / booking / menu / directions / phone clicks, add-to-date, saves, list adds, and placement performance — all tracked over time. The full vocabulary is listed above.
Do I need the iPhone app to be found?
No. The Dating List works on the web and on iPhone, and your listing appears on both. Your dashboard shows the split, so you can see how many daters reach you from each.
Can I list more than one location?
Yes. Whether you run a single spot or a group of venues, you can manage them all from one partner account. Mention your locations when you apply and we will set them up together.
Can I cancel?
Anytime. Memberships and placements are month to month with no long-term contract. If you cancel a placement it simply runs to the end of its paid period; your free listing can stay live.